Privacy Policy

Last Updated: January 2026

keywellbeing.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, telephone number, and other contact information you voluntarily provide when registering or contacting us.
• Technical Data: IP address, browser type, operating system, pages visited, time spent on pages, and referring URL.
• Device Information: Information about the device you use to access our Site, including device type, unique device identifiers, and mobile network information.
• Usage Data: Information about how you interact with our Site, including clicks, scrolls, search queries, and content engagement.
• Cookie Data: Information collected through cookies and similar tracking technologies (see Cookie Policy below).

How We Use Information

We use the information we collect for the following purposes:

• To deliver, maintain, and improve our Site and services.
• To track affiliate commissions and performance metrics related to King casino and other gambling affiliates.
• To conduct analytics and understand user behaviour to optimise site content and functionality.
• To send you promotional content, newsletters, and updates (with your consent).
• To comply with legal obligations and enforce our terms and conditions.
• To detect, investigate, and prevent fraudulent activities and security breaches.
• To personalise your experience on our Site.

Cookie Policy

We use cookies and similar tracking technologies on our Site to enhance your experience, analyse site traffic, and track affiliate conversions.

Types of Cookies:

• Essential Cookies: Required for basic site functionality, security, and compliance.
• Performance Cookies: Track site performance, user interactions, and analytics data.
• Affiliate Tracking Cookies: Used to attribute conversions to specific affiliate links and partners, including King casino.
• Marketing Cookies: Used to deliver targeted advertising and track campaign effectiveness.

Cookie Opt-Out:

You may control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may impair Site functionality. You can also opt-out of specific third-party tracking by visiting the relevant opt-out pages of third-party services we use.

Third-Party Links

Our Site contains links to third-party websites, including King casino and other gambling affiliates. We are not responsible for the privacy practices, content, or security of these external sites. When you click on third-party links, you leave our Site and enter the third party's domain. We strongly encourage you to review the privacy policies of any third-party website before providing personal information or engaging with their services.

Please note: We do not control, endorse, or assume liability for third-party content or practices.

Your Rights

Under UK General Data Protection Regulation (UK GDPR) and relevant British data protection law, you have the following rights:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data.
• Right to Erasure: You may request deletion of your personal data (subject to legal obligations).
• Right to Restrict Processing: You may request that we limit how we process your data.
• Right to Data Portability: You may request your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You may object to processing of your personal data for marketing or analytics purposes.
• Right to Withdraw Consent: You may withdraw consent to data processing at any time.

To exercise any of these rights, please contact us using the details in the Contact Us section below.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Retention periods vary depending on the context of processing and our legal obligations.

• Account Data: Retained while your account is active and for a reasonable period thereafter.
• Affiliate Tracking Data: Retained for up to 24 months to track commissions and validate conversions.
• Analytics Data: Typically retained for 13-26 months.
• Cookie Data: Retained according to individual cookie expiration dates (typically 6-24 months).

Where legally permissible, we may retain anonymised or pseudonymised data indefinitely for historical, statistical, or research purposes.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:

Email: privacy@keywellbeing.co.uk
Website: keywellbeing.co.uk

We will respond to requests within 30 days in accordance with applicable data protection law. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.